Jet2

[LPL]

Recently there was a 'show' put on in Liverpool city centre promoting Spain for holidays etc.

One of its main backers was Jet2. The airline is also heavily promoting itself in the local media its ops from an airport 40 miles away.

With Jet2 having such a large customer base in the Liverpool City Region would it not be better if they flew exLPL?

[lfc84]

without fail i find them to be more expensive that U2 or FR so imo their abscence from LPL is no great loss

[LPL]

That maybe so but the competition it would bring to EZY and FR should ensure they keep those two on their toes.

An offshoot of any ops exLPL could be a short series of flights in November and December to New York too.

[viscount]

Seems a big jump from promoting Spanish holidays in Liverpool ex Manchester to operating New York flights from Liverpool in November and December.

Jet2 have departed from the 'traditional' Southwest low-cost/no frills, flight only, model adopted by Ryanair and to a great degree EasyJet. Jet2 actively promote the use of their flights as part of a holiday package - this requires promotion of their packages through public events, ads and internet. Two of their aircraft have been repainted for summer 2011 in garish flying bill-board colours promoting low cost holidays, not just low cost flights.

Jet2, logically, see Merseyside as a target market area, just as Ryanair and EasyJet see the residents of the Manchester area as a market for Liverpool and Manchester flights (depending on destination). While EasyJet and Ryanair have the size to compete head to head with Jet2 at Manchester, somehow I doubt that Jet2 management feel any need to open up an operation from Liverpool, with all the attendant additional costs, while the people of Merseyside are still so happy to belt down the M56 to Manchester Airport.

Hopefully I'm wrong regarding Jet2's management intentions, as it would be nice to see competition intensify further at LJLA, so pushing Ryanair and EasyJet to open further new routes and base more aircraft in order to retain market share. But, is it really likely ?

[LPL]

Jet2 must have a great number of passengers living in this city because they wouldn't bother otherwise.

Jet2 Holidays is taking pax away from EZY and FR and thats why you will find EZY promoting their version more widely.

You will find that with FR arriving in MAN they will throw money at that operation and target the likes of Jet2 there and who knows they may even base aircraft there. They are just as likely to juggle their based aircraft from other bases and move them there instead of moving in new aircraft. If they choose to juggle those LPL based aircraft it will weaken LPL as an airport but then what do EZY do? They wont want to see FR grow at MAN so in order to counter that they will need to move in aircraft, which base do you suppose they select for that?

Strategically LPL should be knocking on Jet2s door.

[viscount]

This time, I find myself in agreement with LPL's statements.

[Speke-EZY]

This discussion overlooks the sad fact that the majority of holiday air traffic from both Liverpool and Manchester has been swallowed up by large,locally-based airlines.

Not too many years ago,a range of interesting Spanish carriers could be seen flying these routes,most of which have succumbed to the onslaught of Ryanair/easyJet/Jet2,etc.

Even the scheduled services once operated by the likes of Iberia were unable to compete and have been withdrawn.

This situation may benefit travellers in the short term,but diversity encourages competition and sooner or later this will be eliminated,leaving the hitherto "low-cost" airlines to monopolise the market and increase their fares.

LOT no longer bother serving the region with flights to Poland...why should they?

SkyEurope went out of business completely (As in the cynical slogan "Bye bye SkyEurope" seen painted on a certain airline).

If this trend continues,don't expect to see much more of Onur Air,Pegasus or Turkish in the future.

[calflier]

Agree with this to an extent,as we got KLM in,in future years we may even get another European major,possibly flights to a middle east hub,with also Canada and the US, still possible,as regards Jet2,I doubt if we will see them at LPL,but you know the old saying,never say never!

[tonyspeke]

A good number of people still like the Inclusive Tour. They like to make one booking, probably through a travel agent, and to be in the hands of the tour operator from arriving at their 'local' airport, until returning there 1-2 weeks later.

Ash clouds and the like mean that people are being attracted back to the security of an inclusive package.

Liverpool is missing out on these people at present. People from the Liverpool region cannot fly from their local airport.

Jet 2 have successfully developed their holiday brand. Jet 2 holidays would be a welcome addition to Liverpool. Meanwhile, let's hope that plans for easyJet Holidays come to fruition soon to attract this type of customer.

[LPL]

Easyjet Holidays is up and running.

holidays.easyjet.com/

[buspilot]

Two of their aircraft have been repainted for summer 2011 in garish flying bill-board colours promoting low cost holidays, not just low cost flights.

Make that three. 2 x 757, 1x 738

[sfp]

The money being spent on Jet2 promotions is staggering - is is all their money or are they getting assistance from someone? I have heard it suggested that a certain airport may be 'assisting'!

Regarding the use of package holidays with bonding a number of independent operators can offer packages using the scheduled airlines that serve Liverpool John Lennon Airport. Also there are local agents that can give more details on these packages.

Also seen many national organisations that offer a certain number of holidays through Liverpool in the campaigns that are in leaflets with quality newspapers.

We need the local population to expect services from Liverpool, and support the many avenues already available instead of meekly accepting the two big groups concentration on a limited number of other airports (for sound business reasons). The current situation being discussed illustrates that there is a known market in Merseyside which needs to be tapped. Fly Local!

[tonyspeke]

Interesting that Photogenix mentions Pegasus. This airline is transforming itself from a charter operator into a low cost airline with dozens of 737s on order. A hub is being built up at Istanbul. A flight to Liverpool would be nice.

[calflier]

This is where Liverpool,has not been very successful,namely attracting European low cost operators,with the exception of Wizzair,and a few token offerings from Flybe,its been a failure.maybe some where for the airport marketing team(if there is one active)to get to grips with.

[danairamb]

History seems to repeat itself sadly. Unfortunately though aviation enthusiasts appreciate a diversity of carriers, the average consumer doesnt and just looks for the cheapest reliable carrier, so the return of European flag carriers to MAN is unlikely, let alone LPL. I dont think there is much hope of LPL even getting European low costs other than what we already have, which is amazing if one considers how far LPL has come. If the past is anything to go by I can see Ryanair and Easyjet (just like carriers from long ago) increasing their focus on MAN now that MAN is looking for new business. I really hope that LPL doesnt suffer with less choice as a result. 40+ years ago we demanded better service from LPL, but we never got it, despite the fact that Merseysiders have always liked to travel. Getting to MAN is just not that difficult. I really hope I am wrong.